A client sent a TikTok: saying that Nike is no longer fighting for positions in Google, but is battling for results in AI. The question: “How can we achieve the same?”
Here’s the explanation:
There is no separate “SEO for AI” (it's still in its infancy).
AI recommends websites not just for fun. They analyze data on websites similarly to Google, and evaluate based on the same principles: authority, expertise, content quality.
There is no way to get into AI results without a well-optimized website. AI wants to provide the user with a relevant answer — just like a search engine.
So everything you need to do for SEO already works for AI. Now one foundation serves two fronts.
Don’t fall for TikToks about “new SEO.” The foundation hasn’t changed — the format of the results has changed. (And don’t forget about microdata on the website - it’s important for AI)
